Automotive Advertising

Commercial | Private Party

Why The Record for Automotive Advertising?

Whether you are simply an individual with a vehicle to sell, or an auto dealer, San Joaquin Media Group can get your vehicle in front of thousands of people in The San Joaquin Valley who are shopping for an automobile!

Reach more than 195,300 adults in the San Joaquin market who read The Record in print/online in the past week.  San Joaquin auto buyers rely on us for information.  In fact, nearly 4 in 10 of those who bought or leased an automobile in the past 2 years also read The Record in print or online last week.

Move vehicles from your showrooms and car lots with automotive advertising from San Joaquin Media Group.  The average car buyer spends approximately 8 to 12 weeks researching and shopping for a car. Use San Joaquin Media Group to ensure that your message is available to your local consumers during this period when they’re ready to buy.

Sources: Omniture average traffic, Jan.-Mar. 2012; 2012 San Joaquin Media Group market study, Clark, Martire & Bartolomeo, Inc.

Newspapers are a Highly Effective Ad Medium

  • 79% of adults took action as a result of a print newspaper ad in the last 30 days
  • 79% used a preprinted insert in the last 30 days
  • 52% rank newspapers first as the medium used to plan shopping or make purchase decision in the last 7 days
  • 41% say newspapers are the medium used most to check out ads, more that all electronic media combined
Source: How America Shops and Spends; Frank Magid Associates, 2011

Commercial Automotive Advertising 

Knowledgeable and professional San Joaquin Media Group automotive marketing consultants can work with you to create a custom, multi-media plan that brings consumers to you.  He or she can show you how you can reach your potential customers by using San Joaquin Media Group products to deliver your message for as little as pennies per person.  Contact your San Joaquin Media Group marketing consultant to discuss a strategy that works for your business.

View Retail Advertising Rate Card 2012-13
View Automotive Wheel Deals Packages

To learn more, visit Getting Started.

Private Party Automotive 

Are you an individual with an automobile to sell?  You can place your ad by phone by calling: (209) 943-1112 or 1-(800) 606-9741.  Or you can place your ad online anytime, day or night here.