Display Advertising Examples

Half Page Ad

*Available on: Home Page • Run of Site (ROS) • Section-Targeted
Dimensions: 300 x 600px
Maximum File Size: 40Kb
File Format: .gif, .jpg, or .swf
Animation Length: 15 second maximum, includes multiple loops (3 max); all animation must stop completely at this point
Sound: All sound must be user initiated
Backup Creative: Flash creative (.swf) require a .gif/.jpg backup file
Recommended: Export to Flash 8 with Actionscript 2.0

Big Box Ad

*Available on: Home Page • Run of Site (ROS) • Section-Targeted
Dimensions: 300 x 250px
Maximum File Size: 40Kb
File Format: .gif, .jpg, or .swf
Animation Length: 15 second maximum, includes multiple loops (3 max); all animation must stop completely at this point
Sound: All sound must be user initiated
Backup Creative: Flash creative (.swf) require a .gif/.jpg backup file
Recommended: Export to Flash 8 with Actionscript 2.0

Leaderboard Ad

*Available on: Run of Site (ROS ), except for classified verticals • Section-Targeted
Dimensions: 728 x 90px
Maximum File Size: 40Kb
File Format: .gif, .jpg, or .swf
Animation Length: 15 second maximum, includes multiple loops (3 max); all animation must stop completely at this point
Sound: All sound must be user initiated
Backup Creative: Flash creative (.swf) require a .gif/.jpg backup file
Recommended: Export to Flash 8 with Actionscript 2.0

Home Page Takeover

Dimensions: Background Image: 1920 x 1080px PLUS big box ad, leaderboard, sliding billboard
Maximum File Size: 700kb
File Format: .gif, .jpg, or .png
Animation Length: No animation on background. Refer to specs of other units included.
Sound: No sound on background. Refer to specs of other units included.

Sliding Billboard Ad

*Available on: Home Page (with pencil leave-behind)
Dimensions: 980 x 300px into 980 x 30px
Maximum File Size: 90K (larger file sizes will incur additional fees)
File Format: .gif, .jpg, or .swf
Animation Length: 10 second maximum, includes multiple loops (3 max); all animation must stop completely at this point
Sound: All sound must be user initiated
Backup Creative: Flash creative (.swf) require a .gif/.jpg backup file
Recommended: Export to Flash 8 with Actionscript 2.0

Virtual Sticky Note

Dimensions: 980 x 30px into 980 x 300px
Maximum File Size: 90K (larger file sizes will incur additional fees)
File Format: .gif, .jpg, or .swf
Animation Length: 10 second maximum, includes multiple loops (3 max); all animation must stop completely at this point
Sound: All sound must be user initiated
Backup Creative: Flash creative (.swf) require a .gif/.jpg backup file
Recommended: Export to Flash 8 with Actionscript 2.0

Multimedia Pre-roll Ad

*Available on: Photo and Video Galleries
Dimensions: VIDEO: 600 x 340; ANIMATED: 600 x 365; BOX AD: See above for specs
Maximum File Size: VIDEO: 30 sec. @ 2MB or 15 sec. @ 1MB; ANIMATED: 60kb
File Format: VIDEO: .avi, .mvi, etc. We will convert; ANIMATED: .swf
Animation Length: VIDEO: 30 or 15 sec.; FLASH ANIMATED: 15 sec.
Sound: Minimum Video Controls - Play, Pause, Mute; AUTOPLAY: Muted with user-initiated audio.
Backup Creative: 600 x 365 Static Image, Max size: 40kb
Recommended: ANIMATED: 24-30fps, Flash 8, AS2.0

Mobile Ad

*Available on: Mobile Site (ROS)
Dimensions: 320 x 50px
Maximum File Size: 3Kb
File Format: .gif, .jpg
Animation Length: no animation
Sound: no sound

Email Ad

*Available on: Email Newsletters
Dimensions: 180 x 150px
Maximum File Size: 15Kb
File Format: .gif, .jpg
Animation Length: 15 second maximum, includes multiple loops (3 max); all animation must stop completely at this point
Sound: no sound

Page Curl

Dimensions: Corner portion: 150 x 150px; Large portion: 800 x 800px
Maximum File Size: Max File Size: 90kb
File Format: Large portion: .gif, .jpg, or .swf Corner portion: gif, jpg
Animation Length: 10 second maximum.
Sound:

Tablet Slider Ad

*Available on: Home Page of tablet site
Dimensions: 180 x 150 px
Maximum File Size:
File Format:
Animation Length: Static ad only, no animation
Sound:
* Additional ad targeting may be available on the basis of geography or month/week/day-parting (subject to availability). Contact your marketing consultant to learn more.