The Record Daily Reader Profile
Gender • 53% Men • 47% Women
Age • 13% are 18-34 • 38% are 35-54 • 49% are 55 or Older
Education • 35% College Graduate Or Higher • 36% Some College • 28% High School Graduate or Less
Household Income • 30% $75,000 or more • 45% $30,000 – $74,999 • 25% Less than $30,000 Median Household Income $56,300
Home Ownership • 79% Own Home • 20% Rent • 1% Other
The Sunday Record Delivers an Upscale Audience
The Record Sunday Reader Profile
Age • 14% are 18-34 • 36% are 35-54 • 50% are 55 or Older
Education • 30% College Graduate Or Higher • 38% Some College • 32% High School Graduate or Less
Household Income • 30% $75,000 or more • 43% $30,000 – $74,999 • 27% Less than $30,000 Median Household Income $53,800
Home Ownership • 74% Own Home • 23% Rent • 3% Other
Audience Overview
The Record Delivers nearly 4 in 10 Market Adults
Over the Course of a Week
Daily Record Readership
Sunday Record Readership
The Record Daily Delivers an Upscale Audience
The Record Daily Reader Profile
• 53% Men
• 47% Women
Age
• 13% are 18-34
• 38% are 35-54
• 49% are 55 or Older
Education
• 35% College Graduate Or Higher
• 36% Some College
• 28% High School Graduate or Less
Household Income
• 30% $75,000 or more
• 45% $30,000 – $74,999
• 25% Less than $30,000
Median Household Income $56,300
Home Ownership
• 79% Own Home
• 20% Rent
• 1% Other
The Sunday Record Delivers an Upscale Audience
The Record Sunday Reader Profile
Gender
• 53% Men
• 47% Women
Age
• 14% are 18-34
• 36% are 35-54
• 50% are 55 or Older
Education
• 30% College Graduate Or Higher
• 38% Some College
• 32% High School Graduate or Less
Household Income
• 30% $75,000 or more
• 43% $30,000 – $74,999
• 27% Less than $30,000
Median Household Income $53,800
Home Ownership
• 74% Own Home
• 23% Rent
• 3% Other
Source: 2012 San Joaquin Media Group market study; Clark, Martire & Bartolomeo, Inc.; Reader Profile Base: Daily: 112,000 adults 18+, Sunday: 117,200 adults 18+